Anythink is the brand name for seven cutting edge, revolutionary libraries in Adams County, Colorado. To be more specific, as their signage clearly says, the seven Anythink locations and the bookmobile (aka “Anythink in motion”) are the neighbourhood service points for the Rangeview Library District.
Libraries don’t often embrace branding in the way Anythink has done. In fact some reject the concept entirely. But as an outcome of branding and what Anythink managers themselves call a disruptive approach to the provision of library services, the results have been phenomenally positive. In 2003 the Denver Post labelled the Adams County Public Library, as Anythink was then known, the “worst in [the] state”. Fast forward to 2010 when compared to 2009, checkouts increased by 50%, the number of library card holders went up by 30% and visits to the website rose by 84%. Public approval is rising and there’s a buzz in the library community about Anythink.
Anythink’s director, Pam Sandlian Smith and staff at four locations hosted me and my colleague Mary Somerville in a daylong tour. Also, they very generously arranged for Anythink in motion to take time from its busy schedule for a rendezvous and photos.
Pam, the staff and her Board have successfully rallied behind the brand and some positive disruptions to the usual conventions in public libraries. Gone is the Dewey system which has been replaced by “WordThink”, a method adapted from bookstores for arranging books and DVDs, etc. on shelves. Fines are not charged for overdue items, food and beverages are allowed, librarians are known as Guides and branch managers double as Experience Experts. These are more than just cosmetic changes, and reflect a hip, innovative and creative organizational culture.
In addition to these positive disruptions, new and renovated buildings are open, inviting and beautifully designed. Clearly, Anythink libraries have layout and design features that provide flexibility, a welcoming, comfortable environment and intuitive access to books, magazines, computers and to staff. Those staff members readily detach themselves from desks to roam the floor, to chat with and engage customers without being intrusive.
In my next post about Anythink I will highlight other of its initiatives that help build community in the area, and go beyond just thinking to creativity and learning.
